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Kim Goodwin – Designing with Scenarios: Putting Personas to Work

Storytelling is a natural form of expression. We’ve all told stories since we were young. Scenarios are the stories that drive design decisions. They put the design into the context of how and why the...

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UIEtips: Designing with Scenarios – Putting Personas to Work

Storytelling is a natural form of expression. We’ve all been telling stories from a very young age. Scenarios are the stories that drive design decisions. They put the design into the context of how...

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Kim Goodwin – Developing Effective Scenarios

[ Transcript Available ] Combining storytelling with research data can help you craft realistic scenarios to guide your design process. Getting to know the specific needs of your users allows you to...

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UIEtips: 5 Ways To Suck Value Away From Your Persona Projects

I love red velvet cake. I’ve got a great recipe to make it. And I stick with that recipe. I don’t decide to leave out the baking soda (even though I don’t really know what the baking soda does). Nor do...

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When Does A Persona Stop Being A Persona?

Personas are a powerful tool in the UX toolbox. When done well, they rally the team around a small, specific set of archetypal users. Each team member becomes closely familiar with each of the...

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UIEtips: Designing with Scenarios – Putting Personas to Work

Storytelling is a natural form of expression. We’ve all been telling stories from a very young age. In the design process, personas become the tool we use to tell our users’ stories. And with good...

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Up Your UX Game with UI17′s Full-Day Workshops

We’re a bit giddy about the UX talent giving full-day workshops at this year’s User Interface 17 Conference in Boston, November 5-7. This year’s conference will up your UX game. You’ll acquire new...

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5 Reasons You Should Attend the User Interface 17 Conference

We could list dozens of reasons why you should attend the User Interface 17 conference in Boston, November 5-7. But we know you’re busy, so here are the top five for you. 1. Two full-days of intensive,...

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UIEtips: Designing What’s Never Been Done Before

“We’re designing something that nobody’s ever built before. What’s the best way to ensure we create a great design solution?” We often get this question. Usually it’s from someone who understands a...

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UIEtips: Context-Rich Scenarios Make UX Projects Manageable

In today’s UIEtips, Jared M. Spool walks us through a scenario to improve the customer service reservation system for a major international hotel chain. Here’s an excerpt from the article: The Happy...

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UIEtips: 5 Ways to Suck Value Away from Your Persona Projects

I love red velvet cake. I’ve got a great recipe to make it. And I stick with that recipe. I don’t decide to leave out the baking soda (even though I don’t really know what the baking soda does). Nor do...

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Kim Goodwin – Designing Intuitive Experiences with Scenarios

[ Transcript Available ] Scenarios are a powerful tool in the design process. They focus on the user experience in its entirety, giving the reason a user is engaging with your product or service....

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UIE’s Most Popular Resource & Information Tweets: Sept. 8 – 14

Here’s a recap of the resources and information we shared on Twitter last week. Mobile Infographic on mobile commerce vs. e-commerce. User Research If you’re starting out on some user research, these...

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Chris Risdon – Mapping the User Experience

[ Transcript Available ] In the current multi-device, interconnected landscape, a user can interact with your product or service from a variety of touchpoints. At each, you must address the user’s...

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UIEtips: Tone and Voice – Showing Your Users That You Care

In this week’s UIEtips, Kate Kiefer Lee explains why it’s important to pay attention and understand the difference between voice and tone. Here’s an excerpt from the article Voice and tone. Tone and...

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UI18 – Daylong Workshops Guaranteed to Improve Your UX Design Skills

Truly innovative designs anticipate users’ needs and add value in unexpected ways. They require strategic creativity more than invention — as you’ll learn when you join us in Boston from Oct. 21–23 for...

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What is innovation in UX design?

So here’s the thing: Innovation isn’t a bad word. Overused? Perhaps. But not bad. How do I know this? Because cheese in bread, cookie dough in ice cream, and Genius Bars inside Apple stores are...

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Kim Goodwin – Using Scenarios to Design Intuitive Experiences

[ Transcript Available ] Scenarios can represent the ideal picture of a user’s experience with a product or service because you can see how and when they’ll interact. However, a scenario is often...

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Limited Seats Left at the $1,389 Rate for the User Interface 18 Conference

The 125 seats at the $1,389 rate are moving fast for the User Interface 18 Conference. Once the remaining 28 seats are gone, the price goes up $300 to $1,689. Take advantage of the lowest available...

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Why Use Scenarios in UX Design?

Scenarios Can Change the User Experience If you work on a team that struggles to prioritize features or makes assumptions about users’ experiences, then it’s time for scenarios and journey maps....

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